I turned 40… and something shifted

In June, I turned 40. I remember growing up thinking 30 was old, let alone 40, haha! And yet here I am, feeling like I’m in my early 30s, if not younger. Age really is just a number. And honestly, the older I get, the better life seems to get.

Earlier this year, I had this idea in my head that before I turned 40, I had to move somewhere new. Like it wasn’t mature or “grown up” of me to still be living on the family farm. So I drove across the Nullarbor to Western Australia to explore the west coast and see if maybe somewhere else felt more like home.

I loved WA. It’s beautiful. There were definitely places where I thought, “Yeah, I could live here.” But when I got back to South Australia and pulled into the driveway at the farmhouse, I felt it:This is home. And more importantly, this is enough.

I questioned myself again: “Why can’t I just enjoy living on the farm?”

I help out here, which I genuinely enjoy (in small doses, haha). And I’ve started making weekly YouTube videos about life here which, unexpectedly, have started to take off. Same on TikTok. People love the behind-the-scenes of farm life. It’s almost ironic. I had so much resistance to this for so long, especially last year. I thought farm content wasn’t “on brand.” But turning 40 shifted something. It was like an exhale. A quiet permission slip.

We’re not doing it the old way anymore.

And that goes for my business, too.

Letting Go of the Safe Path

For most of my adult life, I’ve worked in wellness. I’ve been a personal trainer, yoga teacher, retreat host, health coach, women’s circle facilitator. I’ve run businesses, sold businesses, held space for hundreds of women. And I’ve loved being of service.

But here’s the truth:

Wellness has always been the safe option. It’s understood. It’s respected. It’s needed. And dare I say, I know I can help people with it. But over time, it started to feel… a little vanilla. I could do it. But it didn’t light me up. What does light me up is empowerment and creativity.

Wellness is just one of many tools I’ve used to help people be their truest selves. But the biggest tool I’ve had? My own story. The way I share my life, make bold choices, follow my gut, and live life my way. I’ve had women tell me that just watching me do that has given them permission to do the same.

And the wild thing is… I’ve known this for a long time. After selling my gym nearly 10 years ago now, I did a health coaching course. One of the exercises was to write our mission statement. Mine was:

“I help women love and embrace who they are, without self-doubt or insecurity.”

I wrote that because I wanted that, yet hadn’t fully embodied it myself. So I stuck with the safe zone, health coaching, yoga, wellness programs. And while those offerings have been beautiful and impactful, I now know they’re not the core of my work. They’re tools, not the message.

The Doubts Still Pop Up

Even now, as I make weekly YouTube videos, there’s a voice that says:

“Steph, what are you doing? Is this sustainable? Can farm life content really take you anywhere?”

But I’ve learned not to make decisions from that voice. Because the other voice, the real one, says:

“You love this. It lights you up. It’s storytelling. It’s real. You’re most wildly you when on the farm. Keep going.”

And knowing I’m a Generator in human design, I know that following what lights me up is the only way forward.

This Season Feels Like Winter, In Every Way

And not just literally.

We’re in the middle of winter here in South Australia, and I can feel it in my bones; not just the cold, but the energy of it. Winter is stillness. Death and quiet rebirth. A time to let go of what’s no longer necessary so new growth can emerge later.

That’s what’s happening in my business right now. And personally, too. Certain offers, identities, and plans are dissolving; not because they failed, but because they’ve served their purpose. And I’m surprisingly at peace with that.

I’ve always resonated with the seasons. After years of burnout and doing too much, I started learning how to live cyclically; how to honour rest, not just action. Yoga helped. The country girl in me loved the seasonal energy. It just made sense. The seasons will continue to be a thread in my work. You’ll see it reflected in my offerings, my content, and my way of mentoring.

I’m Not a Wellness Coach. I’m Not Exactly a Business Coach Either.

I still teach yoga. I love how it connects me with people and how much the students appreciate it. And I do love mentoring women on their businesses, especially the ones with big bold visions.

I’m a natural problem solver. I love helping people bring their visions to life. And for me, business coaching is really about personal growth: empowering people to back themselves and build something aligned with who they really are.

But I don’t resonate with labels like “wellness coach” or “business coach.”

I’m not here to promise six figures or preach hustle culture. I’m here to help people come home to themselves, and then create from that place. Whether it’s through your body, your brand, your lifestyle, or your creative work, Wildly You is about alignment. Emotional, seasonal, soul-deep alignment.

I help hold up the mirror for you to see the parts of yourself you’re not owning, ask the questions you’re not asking, and challenge you to take action on the things you know deep down you want… but have been fearing.

My approach isn’t one-size-fits-all. It’s grounded and intuitive support from someone who’s walked the path. Clients have often said to me, “You’re so much more than just a business coach.” I like to think I help people write their own permission slips, to be the person they know they’re here to be, and to create the life they dream of living.

So Why Am I Making Farm Life Videos?

Because I live on a farm. Because it’s my life. Because I love the outdoors and all things nature; seasons, sunrises, the moon, all of it. And because creating videos about it lights me up. Yes, I’ve questioned if it’s worth the time. Yes, the income is still small right now (in my first two and a half weeks of being monetised on YouTube, I’ve made $73.79 USD, so, not exactly paying the bills yet, haha).

But every time I step outside to film, whether it’s feeding sheep, a sunrise, or a quiet farm walk, I feel alive. It energises me. It grounds me. I come to life behind the camera. And me coming to life isn’t just good for me personally; it’s good for my brand and business, too. And it’s not just farm content. It’s storytelling. It’s soul content.

It’s showing what it looks like to live a creative, seasonal, grounded life outside the box.

Even this blog post, like all the others I’ve written over the years, is part of that same thread. Sharing my life is part of my work. And it turns out a lot of you love following along.

So no… YouTube isn’t a pivot away from Wildly You. It’s actually the living, breathing proof of it. It’s me walking the talk, not only through what you see of me in the videos, but me following my passion creating them.

Where Things Are Headed Next

The question on everyone’s mind: What is Steph even doing now?

Here’s what I’m focusing on:

• Weekly YouTube videos about rural life, creativity, and reflections

• The Wildly You Soul Print (coming soon!) a deep dive into your unique makeup using human design, astrology, and personality types

• Seasonal collections self-paced bundles with meditations, journal prompts, recipes, rituals, and creative practices. These will be created with so much heart, soul, and creativity.

• Mentoring for creatives and soul-led women this includes 1:1 coaching, content creation VIP days, and occasional in-person workshops (like the Instagram one I’m teaching next week)

• Local yoga classes, still going strong and growing. And ofcourse I still have my Online Yoga Studio & Yoga Bundles. I love having them on offer.

It might look like I’m doing a lot, but honestly? For the first time, it all feels like one thing.

Wildly You is the thread. Everything else is just how I express it. There are no live group programs. No rigid schedules. Just creating. Especially videos. And that feels really good.

🧡 Final Thoughts

This next chapter is me stepping fully into being a Content Creator and Mentor. Just typing that feels light. Aligned. True.

If you’ve been following me for a while, thank you. It hasn’t been a straight line, and it probably never will be. But it’s always been real. I used to feel shame when I’d change my mind or shift direction. Not anymore. Now I see it as part of my rhythm. Part of how I stay creative and alive.

I feel content continuing with yoga and mentoring, knowing I have creative projects, like YouTube and seasonal bundles that feed my soul. I don’t have a 10-step plan. I’m just following the feeling, showing up creatively, and trusting that the more I share from a place of truth, the more it will connect with the right people.

So if something in this post stirred something in you, maybe that’s your sign too:

You’re allowed to change.

You’re allowed to pivot.

You’re allowed to create something just because it lights you up.

And like winter reminds us, this is the season for it.

The season to slow down.

To shed what’s no longer needed.

To plant the quiet seeds of what’s next.

You don’t have to bloom right now.

You just have to trust the cycle.

And always remember…

You’re allowed to be

Wildly You.

Be Wildly You,

Steph x